Easy Terms
CKUA radio and website sponsorship is available on a 13-week minimum commitment.
All rates are net to CKUA.
Rates
include creative writing and production of one message per $1000
purchase. Additional production may be subject to a surcharge per
30-second message.
Sponsorship messages are positioned by CKUA traffic sales order. Sponsorships are not exclusive and other non-competing clients may also sponsor
the same program.
Billing is based on number of units per month. A 30-day cancellation notice is required and short rates are applied to all cancellations.
Approved credit terms are net 30 days. A finance charge applies on past due accounts.
Under a ruling from Canada Customs and Revenue Agency, corporate sponsorship revenue of CKUA is exempt from GST.
Restricted Advertising
The CKUA Radio Network is licensed by the Canadian Radio Television and Telecommunications Commission (CRTC) to carry a maximum of 504 minutes per week of what is
known as “restricted advertising”.
"The Commission will permit simple statements of sponsorship that identify the sponsors of a program or of the station. Such statements may incorporate
the names of the sponsor, the business address, hours of business and a brief general description of the types of services or products that the sponsor provides, including the price, name and brand name
of the product. Such statements must not contain references to convenience, durability or desirability or contain other comparative or competitive reference." (CRTC Notice 1992-38)
CKUA Messaging Standards
All messaging must be compatible with CKUA’s internal advertising policies and CRTC guidelines.
All sponsor messages are limited to 30-seconds in length and each message is limited to the use of two brand names and one price point. Each
client may broadcast a maximum of four 30-second messages per day.
Pre-produced messages and client-supplied scripts must be submitted to CKUA for approval. CKUA reserves the right to reproduce supplied messages
or edit client supplied scripts when the message is not consistent with CKUA’s overall sound, program sponsorship policies and corporate standards. Only approved pre-produced messages or scripts
on CKUA production request forms will be produced and/or utilized for broadcast on CKUA.
CKUA has an internal policy regarding advocacy messaging in that all messaging that is deemed by CKUA to have advocacy content must be bumpered
with a statement to the effect of “The following is/was a paid announcement by...”. These messages will only contain accurate statements and specifically attributed declarations and cannot
contain libellous or slanderous content. CKUA reserves the right to decline messages from corporations and organizations whose products, policies or practices are found to be significantly offensive
to our listening audience.
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