|
Demographic Overview
As a CKUA Program Sponsor, you will reach...
• a dedicated
listening audience that has more than doubled since 1996 (67,500
BBM fall 1996; 164,300 BBM Fall 2005)
• listeners of which 75% are between the ages of 25 and 54
(BBM)
• approximately 56% male listeners and 44% female listeners
(BBM)
• listeners with household incomes over $60,000; 47% compared
to 41% provincially (BBM)
• intelligent consumers with over 43% having completed university
compared to 17% provincially and over 83% who have post secondary
education compared to 55% provincially (BBM)
• decision makers; middle managers, business owners, senior
managers and professionals, 38% compared to 24% provincially (BBM)
• listeners and corporate sponsors who contribute in excess
of $2,000,000 annually to support their favourite programs
• listeners who enjoy the cutting edge of jazz, folk, blues,
celtic, classical, world beat and more
• a network of 17 transmitters that reach 85% of Alberta’s
populated area
• a world wide audience through streaming audio on ckua.com
CKUA.com
Statistics
• over
100,000 sessions per month
• over 4,500,000 hits per month
• 63% of all Canadian households, (Solutions Research Group)
74% of CKUA listeners use the internet at home (Stats Canada, BBM
)
• individuals with a University degree are twice as likely
to use the internet (Stats Canada)
• 52% of Albertans listen to or download music from the internet
(Criterion)
News from
a Canada wide survey ...
• 40%
of working adults listen to the radio while they work (BBM)
• 49% of working adults that listen to the radio at work feel
it makes them more productive (BBM)
• 74% of people commuting to work by car listen to the radio
every day during their drive (BBM)
|
